Ascona Tourism took over the running of the festival in 1993, appointing Nicolas Gilliet to the post of artistic director in 2003, a role he held until 2019. The Festa New Orleans was renamed "JazzAscona – New Orleans & Classic" in 2004. Following 30-plus years of jazz experience, the festival reached an agreement with the New Orleans authorities in 2015, which saw the birth of "The New Orleans Experience – Music & Food from Louisiana". The festival split off from Ascona Tourism in 2018 to become an autonomous entity.
The sun-drenched village, known for the positivity of its inhabitants, radiates even more energy and zest for life during the festival. Compared to previous editions, JazzAscona will no longer focus "only" on the lake promenade but will also include all the winding alleys and squares of the picturesque lakeside village. Around 50 musicians from New Orleans are expected to join artists from Ticino to enliven the bars, restaurants, squares and streets of Ascona for ten days with over 350 free concerts and shows and good mood. The lakeside promenade and the village, decorated with a thousand lights, are a sea of happy souls carried away by the music, dancing, laughing or simply enjoying the relaxed ambience over a drink.
Louisiana has rhythm in its blood, and its cooking is just as vibrant: the dishes benefit from the same creative passion as the music. Try Creole specialities on the picturesque lakeside in Ascona. The colourful event is rounded off by typical games from New Orleans. Join in, who knows, maybe with some luck a little surprise awaits you.