Essenza d'Accoglienza

The ST3A class of the Higher Specialized School of Hospitality and Tourism (SSSAT) in Bellinzona has been commissioned by the Association of SSSAT Graduates (ADSSSAT) to organize an event that blends tradition and innovation in the tourism industry.

The event is open to the public upon registration and will take place on Wednesday, November 12, 2025, from 6:00 p.m. to 9:00 p.m. at Spazio Matasci in Tenero.

Throughout the evening, participants will be guided on a multisensory journey exploring the connection between fragrance and hospitality, featuring olfactory demonstrations, talks by industry experts, and networking moments bringing together hospitality professionals, artisan perfumers, and tourism operators.

"Essenza d’Accoglienza" was created with the goal of showing how scents can become powerful marketing tools — capable of evoking emotions and strengthening the bond between guest and brand.

Special guests include:

Simone Maci, hospitality professional with over 30 years of experience and master mixologist

doTERRA, a world leader in essential oils — the purest, most potent, and effective on earth

MADA Essenza, a Swiss brand specializing in home fragrances

The guests will share their industry insights and their roles in creating atmospheres of well-being and brand identity.

"Essenza d’Accoglienza" is not only a training event but also an opportunity to stimulate the senses, inspire new ideas, and strengthen the connections between the tourism world and sensory marketing.

Participation is upon registration, and seats are limited.