La Dolce Vita on Lake Maggiore – the art of celebrating life

In the heart of the Italian-speaking part of Switzerland, nestled between the tranquil waters of Lake Maggiore and the lush peaks of the Ticino valleys, the Dolce Vita is a daily way of life. It reveals itself in the light, the generosity of nature, and in simple, authentic moments: breakfast on a terrace with a lake view, a walk through the woods, or an aperitif at sunset. In Ascona-Locarno, time is measured not in hours but in emotions. Everyone can follow their own rhythm and savour life to the fullest.

Invitation to slow down, savour, and flourish

The Ascona-Locarno region is a unique place where the Alps meet a Mediterranean flair, creating a harmonious balance between nature and culture. Between Lake Maggiore, the mountains and picturesque valleys, authentic villages and lively towns alternate – perfect for nature lovers, international events, or those who simply want to enjoy the sweet art of doing nothing.

Here, one rediscovers the joy of good living – through outdoor activities, savouring local cuisine, family holidays, and moments of awe amid lush nature.
La Dolce Vita reveals itself in a stroll on Cardada, a tasting in a traditional grotto, a sun-soaked pause by the lake, or an evening concert under the stars.

It’s not just about relaxation – it’s an authentic, balanced and emotionally rich lifestyle.

Christa’s Dolce Vita
"A feeling I’ve always carried within me". For Christa Rigozzi, the well-known Swiss personality and ambassador of Ascona-Locarno, the Dolce Vita is more than just a tourist slogan. She lives this lifestyle with conviction, passion and warmth. For over a decade, she has shared her love for the region with the public – authentically, accessibly, and always with a smile.

Christa in portrait – Ambassador of the Dolce Vita at Lake Maggiore

“Being an ambassador of the Dolce Vita isn’t a role – it’s part of who I am. I live this region with all my heart, every single day. It never ceases to fascinate me.”

So says Christa, who shares some of her favourite places and little rituals that, for her, embody the true Dolce Vita:

Favourite places? “The Verzasca Valley, with its vibrant green and crystal-clear waters, and the lakeside promenade in Ascona – romantic, relaxing, and full of inspiration.”
Your perfect day? “Breakfast with a lake view, a forest hike, lunch in a grotto, relaxing by the lake, and dinner under the stars.”
A tip for first-time visitors? “Take your time to enjoy everything slowly – the nature, the food, the people. And don’t miss a boat trip on the lake!”

Even after all these years, Christa is more convinced than ever that this is an authentic region that continues to evolve without losing its soul.

“Here, I slow down. I breathe. And I feel good. That’s my Dolce Vita.”

Christa Rigozzi
Ambassador of the Ascona-Locarno region