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Ascona-Locarno Tourism is taking a significant step towards a more sustainable future: the organisation has achieved Level 2 (Engaged) of the Swisstainable Programme, initiated by Switzerland Tourism. This recognition confirms the tourism organisation’s tangible commitment to promoting responsible tourism that equally considers the environment, society, and the economy.
Swisstainable is a combination of the words “Swiss” and “Sustainable” and represents Switzerland’s goal of becoming the most sustainable travel destination in the world – with a programme structured into three progressive levels.
Partners at Level 1 (Committed) have demonstrated a clear formal commitment by endorsing the principles of sustainability and committing to implementing responsible practices in their operations.
Partners at Level 2 (Engaged) hold official certifications that demonstrate tangible progress in at least one of the three core areas of sustainability – environmental, economic, or social – and have defined measurable actions to further improve their performance.
Finally, partners at Level 3 (Leading) represent a consolidated commitment, holding recognised certifications that cover all three pillars of sustainability.
As part of the cantonal project, Ticino Turismo, in collaboration with Ascona-Locarno Tourism, the other regional tourist organisations, and with the support of Quantis, has developed practical guides to promote and facilitate partner participation in the Swisstainable programme. The guides are tailored to different types of establishments. In addition, a list of best practices has been created, organised into five areas – Climate and Nature, Mobility, Territory and Identity, People, and Responsibility – designed to help providers concretely improve their sustainable performance.
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