Search on ascona-locarno.com
The picturesque Ascona, known for its colourful lakeside promenade and the southern flair, has been nominated by the Schweizer Illustrierte and L’Illustré magazines for the title ‘Swiss village of the year 2025’. Once a simple fishing village, Ascona has developed into one of Switzerland’s most popular holiday destinations - where Mediterranean ease meets Swiss quality of life.
Also in 2025, Schweizer Illustrierte and L’Illustré are searching for the most beautiful village in Switzerland – and Ascona is one of the six finalists. With its direct location on Lake Maggiore and Mediterranean flair, Ascona clearly stands out from the competitors.
What makes Ascona so special? The promenade along the lake with its colourful house facades, the historic alleys in the Borgo, small cafés and excellent restaurants that spoil you with local and Mediterranean delicacies and exquisite local wines.
Culture is also a big deal here: art galleries, studios and sculptures shape the village's image. The legendary Monte Verità, once a meeting place for artists and thinkers, testifies to the creative soul of the place.
Ascona is supported in this campaign by Christa Rigozzi – Ambassador of the Dolce Vita for the Ascona-Locarno region. As a native of Ticino, she knows what makes Ascona so special – and proudly shares the joy of southern life with the rest of Switzerland.
Those who come to Ascona rarely remain untouched, as the holiday begins upon arrival.
Vote for Ascona by 27 July 2025 and help bring the title to the south of Switzerland. Thank you for your vote and your love for Ascona!
Our chatbot is currently in Beta. Please avoid entering any personal or sensitive data. The provided responses may not always be fully accurate, so we recommend verifying the information received.
