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The picturesque village of Ascona, renowned for its colourful lakeside promenade and Mediterranean flair, has been crowned ‘Swiss village of the year 2025’ by Schweizer Illustrierte and L’illustré magazines. Once a simple fishing village, Ascona has developed into one of Switzerland’s most popular holiday destinations - where Mediterranean ease meets Swiss quality of life.
In the 2025 edition of the competition organised by Schweizer Illustrierte and L’illustré, Ascona claimed first place. Thanks to its unique location on Lake Maggiore, Mediterranean charm and the quality of its tourist offering, Ascona prevailed over the five other finalists.
What makes Ascona so special? The promenade along the lake with its colourful house facades, the historic alleys in the Borgo, small cafés and excellent restaurants that spoil you with local and Mediterranean delicacies and exquisite local wines.
Culture is also a big deal here: art galleries, studios and sculptures shape the village's image. The legendary Monte Verità, once a meeting place for artists and thinkers, testifies to the creative soul of the place.
Ascona was supported in this campaign by Christa Rigozzi – ambassador of the Dolce Vita for the Ascona-Locarno region. As a native of Ticino, she knows what makes Ascona so special – and proudly shares the joy of southern life with the rest of Switzerland.
Those who come to Ascona rarely remain untouched, as the holiday begins upon arrival.
With this new title, Ascona reaffirms itself as a destination to be experienced and enjoyed all year round – offering first-class hospitality, culinary excellence, and an enchanting atmosphere.
Discover Ascona and enjoy the warmest spring in Switzerland on Lake Maggiore. Combine relaxing days by the lake with attractive inclusions and numerous benefits for your stay.
With this special offer, enjoy the warmest spring in Switzerland with a 2-night package in a double room at one of our selected partner hotels, from CHF 199 per person, including one dinner and breakfast.
Your journey will be even more pleasant thanks to a 30% discount on the return ticket in 2nd class with public transport in Switzerland, 50% reduction on P+Rail, free seat reservation, and complimentary luggage transport – all benefits you can easily activate with a convenient coupon code. The offer is valid until 14 June 2026.
Once you arrive, the Ticino Ticket allows you to travel for free on public transport and benefit from discounts on attractions and activities throughout the region.
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